Have a website, but no traffic? Get Google on your side and change your business forever!
Your online business relies on Google to direct new customers to your website because consumers use online search engines, like Google, to find the products and services they need. Having a good relationship with Google will improve your website’s chances of being found by potential customers as it sends new customers your way.
How to Make Google Love Your Website
Just like you, Google provides a valuable service to its customer base and it is vital to its success that it delivers just what its users want.
Google’s goal is to provide the best and most relevant content to the people searching for information on their site. Understanding the Google algorithm is vital in your marketing efforts. That is why they are the number one search engine because users can generally find the exact information they are looking for within the first few search results.
This is good news for you and your business! This means if their users are searching for your particular product or service, Google will want its users to find you.
There are strategies that you can execute to make the process easier for Google to send visitors your way. By putting these strategies into action, you will build a much stronger relationship with Google, and they will reward you by giving your site a higher ranking for potential customers to find you.
Here are a few simple steps that you can take:
- Make Your Site Easy to Navigate
When someone lands on your website, it is crucial that your site tells them very quickly who you are, what kind of product or service you provide and how you can help them.
You can accomplish this by providing descriptions of your business, your services and the products you sell. Again, it is vital that you make your site easy to navigate for visitors to find what they are looking for very quickly.
The easier it is for people to find that information, the easier you will make it for Google to locate the information and pull the content into their search results.
- Publish New Content Regularly and Consistently
If you want people to find your business online, you need to consistently post new and relevant content on your website. The days of static ‘brochure sites’ that never change or are updated are long gone. In order to remain competitive, your task is to consistently and regularly publish new content that is both relevant and informative to your target audience.
As your content starts to generate more traffic and engages with your readers, Google will see that you are an authority site within your field and will support your site by featuring it higher in the search engines. This will not only help you to attract more visitors, but will provide a door for new, potential customers.
- Be Social
We cannot stress enough the importance of your social media presence. Your Facebook, Twitter, Google+ and Pinterest accounts will give your site extra authority and increase the number of visitors that you receive.
Google recognizes that the size of your social media audiences and the number of people who share your content are reliable factors in determining how relevant and important your site is. This strategy gives you extra credibility and increases your chances of conversions.
By maintaining an active social presence, sharing content on a regular basis and engaging with your audience online will not only grow your online community, but will also strengthen your relationship with Google. This relationship will be reflected in your search engine results and will give you a distinct advantage over your competitors.
- Be Aware and Take Control of All Your Online Listings
Your website and social media platforms that represent your company will no doubt feature in other places also. To name a few, Yelp and Foursquare, can be beneficial to your search rankings only if your business is being advertised correctly.
The last thing you want to do is confuse Google or your customers by allowing these sites to display the wrong information about your business. It can be confusing for potential customers and it makes the search process more difficult for Google to identify your business and recognize which is the correct information. Businesses move their location, add locations, change phone numbers, website addresses, opening and closing times and days, and it is important that you hire a professional agency to scour the Internet and locate these listings to ensure that your business information is consistent and, most importantly, correct.
- Take Advantage of all the Tools That Google Has to Offer
Google wants your business to do well and be found by potential customers looking for what you have to offer. To help make the process easier, Google has provided a whole array of tools to help you. By using these tools to their full potential, Google rewards businesses through rankings and search optimization.
One of the most important things that your business should do is claim your Google Local Page.
Google has invested into their social media platform Google Plus (Google+). Facebook, Twitter, LinkedIn and Pinterest receive a lot of press and have more of a buzz surrounding them. Although, it might not be the first name that comes to mind when you think about social media, Google+ has its own unique advantages of advertising and promoting your business. So, how can your small business use Google Plus?
The answer is simple: Because of the huge investment they have made, Google encourages all businesses to use it and its appreciation is reflected in your search results.
Additionally, Google Plus does, in fact, have a huge user base.
Facebook continues to be the social media giant with the most users, but the web traffic surge, via Google+, indicates that businesses are suppressing potential traffic by not utilizing this feature.
As with all social media platforms, your customers will be on it sooner rather than later and many probably already are so you cannot afford to ignore its existence. Google has made the process of creating your business profile extremely simple. The more social platforms you can manage consistently and efficiently, the better.
- Use Good Grammar and Spelling
Make sure you proofread all articles and information that you publish on the Internet. Although they have not officially confirmed it, Google could place well written articles above those with poor English.
However, even if bad grammar and spelling never becomes an official factor in Google rankings, it is still a good rule of thumb to have a well-written article or information page. The sole cosmetics of your publishings can showcase the intelligibility and integrity of your business.
It is also worth keeping in mind that Google has found a clear correlation between well-written sites and sites that are highly ranked. Of course, there could be a number of reasons for this, but the message is loud and clear: Sites that are built and maintained with consistent and careful effort are going to perform much better than sites that are thrown together. If you are willing to invest resources, time and effort into your website, your website will more than likely give you a worthwhile return on your investment. Google will notice and reward you in search rankings.
- Make Sure your Website is Finished
Are you happy with your website? Is it complete? We often see businesses who publish incomplete websites with “Coming Soon” notices on multiple pages. This is very disappointing for visitors and more often than not, it turns them away due to inadequate content, resulting in lost sales.
- Avoid Flashy Sites
It is important to build your pages in a way that contains lots of descriptive text and straight HTML links. Your web designer should be able to help you to make sure that the site is optimized properly.
- Include a Site Map
A sitemap is a web page that includes links to all the pages on your site that you want indexed in the search engines. Your sitemap can be generated by a tool in your content management system and is fairly straightforward to set up (we can help you with this if you require assistance). Be sure to submit your sitemap to Google via Google Webmaster Tools, and link the site map in the footer of your homepage. Again, this is equally useful for both your visitors and Google.
- Monitor and Perform Better Than Your Competition
It is a competitive world, and you need to be better than your competition in order to succeed, especially online. It is vital that you encourage Google to send visitors to your site rather than your competitors’ site. To beat your competitors at SEO and make Google love your site more, you must monitor your competitors’ websites. Look for changes and developments to those websites as well as the general searching queries of the customers of the industry to ensure that they never out-perform your site.
We Can Help…..
Our SEO services help our clients quickly promote their websites to a large audience online and ensure that the right target markets are directed to the relevant areas of their website. We can control your website marketing campaigns through the use of Google’s very popular advertising tool, AdWords along with other PPC campaign tools and general website optimization.
As an experienced SEO company, we can help your business website receive increased traffic from your target market and help to convert this increased traffic into actual sales. Our experience allows us to be in full control of multiple campaigns that will help you gain a competitive edge over your rivals.
Online marketing campaigns require a thorough assessment of the target market along with competitive analysis to ensure that your campaigns grab the attention of relevant people.
For more information on how we can help your business, please contact us today.